Ship faster

Build beautiful sites without the bloat

Keelson is a block theme with design tokens, fluid type and zero front-end JavaScript. Own your content: no shortcodes, no lock-in.

Product screenshot

Trusted by teams at

Northwind

Contoso

Fabrikam

Tailspin

Litware

Everything you need, nothing you do not

Built on core blocks so your content outlives any theme.

Design tokens

Colors, spacing, type and breakpoints are defined once in theme.json and reused everywhere.

Fluid typography

Type scales smoothly between mobile and desktop with no media queries.

No lock-in

Switch themes tomorrow and your content still renders. Blocks, not shortcodes.

99

Mobile Lighthouse score

0 KB

Theme JavaScript

20+

Block patterns

5

Style variations

Simple, honest pricing

One-time purchase. Lifetime updates. No subscriptions.

Starter

$0

For personal projects.

  • 1 website
  • Community support

Pro

$49

For freelancers and small teams.

  • Unlimited patterns
  • Priority support
  • All style variations

Agency

$199

For studios shipping client sites.

  • Volume licensing
  • White-label docs
  • Migration helper

Loved by builders

We rebuilt our agency site in a weekend and our mobile score jumped from 38 to 97.

Dana R., Studio Lead

Finally a multipurpose theme that does not fight the block editor.

Marco P., Freelancer

The migration helper moved 200 old builder pages over in an afternoon.

Aisha K., Developer

Frequently asked questions

Do I need a page builder?

No. Keelson uses the WordPress block editor and site editor that ship with core.

Will my content survive a theme switch?

Yes. Content is stored as standard blocks, not proprietary shortcodes.

Is it compatible with WooCommerce?

Yes. WooCommerce block templates inherit Keelson design tokens.

Can I migrate from Avada?

The free Keelson Migrate plugin includes a helper that converts common Fusion Builder shortcodes to blocks.

Ready to build something fast?

Activate Keelson, pick a starter site and publish today.